The sportsbook arm of LiveScore Group, built alongside the hugely popular LiveScore sports-results app. A challenger brand leveraging massive existing user recognition in UK, Ireland, and selected European markets.
This review is an independent editorial opinion based on publicly available information and industry reporting. It is not written by, endorsed by, or affiliated with LiveScore Bet or LiveScore Group. See our methodology for our full review process.
LiveScore Bet launched in 2020 as the sportsbook arm of LiveScore Group, the Irish-founded company behind the LiveScore sports-results app that has hundreds of millions of downloads globally. The strategy is clear: convert LiveScore app users (who are already following live scores in real-time) into betting customers with tight app integration. The product operates across UK, Ireland, and selected EU markets, with a soccer-first orientation that reflects the LiveScore app's primary content focus. Product quality is solid for a newer operator, and the LiveScore app integration creates a genuine distribution advantage. For soccer-first bettors who already use the LiveScore app, the cross-product flow works well. For users without that existing LiveScore relationship, the operator sits as a mid-tier option among the UK/IE sportsbooks.
Best for: LiveScore app users who want seamless betting on events they're already tracking, UK/IE soccer-first bettors who appreciate live-score integration, users looking for a non-Flutter, non-Entain challenger brand.
Consider alternatives if: You want the sharpest pricing (exchanges lead); you want the deepest market menu (bet365 and Paddy Power lead); you don't use the LiveScore app (the cross-product advantage is the operator's defining value).
The LiveScore app integration is a genuinely distinctive advantage. Users who already check live scores in the LiveScore app can tap directly from a match in progress to place a bet in LiveScore Bet, with the data and branding connected seamlessly. For soccer fans who live in the LiveScore app during matches, this is the smoothest data-to-betting flow in the market.
The user-acquisition model is structurally efficient. Rather than spending heavily on TV advertising like most competitors, LiveScore Bet converts existing LiveScore app users who are already engaged with live sports content. This model has allowed the operator to build a meaningful user base faster than most challenger brands.
Product design reflects soccer-first orientation. Premier League, Championship, Champions League, and major European competitions get strong market coverage with good prop depth and bet builder flexibility for soccer-specific markets.
Virgil van Dijk brand partnership and Premier League partnerships provide visibility in UK soccer contexts. The operator has invested meaningfully in sponsorship and brand marketing within its target audience.
The app is modern and reasonably well-designed. Because LiveScore Bet launched relatively recently (2020), the product avoids some of the legacy UX patterns that older sportsbooks carry. Navigation and core flows feel contemporary.
Promotional activity is active with frequent Price Boosts, accumulator insurance, and event-specific promotions aimed at LiveScore app users.
The operator is relatively young compared to established UK brands. Operational maturity, product depth, and risk management all compare unfavorably with bet365, Paddy Power, William Hill, and other decades-old operators. For users who value operator longevity, LiveScore Bet is a newer brand.
Market depth outside of soccer is thinner than at established operators. Horse racing coverage lags William Hill, Ladbrokes, and Paddy Power meaningfully. Niche sports, secondary leagues, and smaller markets all get less attention than at the big UK operators.
Pricing on main markets is rarely the sharpest. LiveScore Bet prices recreational-friendly, meaning line-shopping users will typically find better prices at bet365, Betfair Exchange, or specialist operators.
Account limiting patterns apply. Despite being a newer operator, LiveScore Bet follows industry-standard risk management and restricts winning users on soccer and value-identified markets.
Live betting depth and live streaming breadth trail bet365. The LiveScore app integration helps with match context but the underlying in-play sportsbook product doesn't match the live-betting leaders.
Regional coverage is narrower than at major UK operators. UK and Ireland are the primary markets; some EU coverage exists but is limited.
Support infrastructure is less extensive than at larger operators given the smaller operator scale.
LiveScore Bet holds a UK Gambling Commission licence for sports betting and Revenue Commissioners (Ireland) licence. EU coverage operates under country-specific regulators where LiveScore Group has local operations.
Age requirement is 18+ across UK and Ireland. KYC and AML verification follow each regulator's standards.
Soccer coverage is the primary strength: Premier League, Championship, EFL competitions, Champions League, Europa League, La Liga, Bundesliga, Serie A, Ligue 1, MLS, and major international competitions. Prop depth on Premier League matches is reasonable.
Additional sports: tennis, golf, cricket, rugby, NFL, NBA, MLB, NHL, UFC, boxing, horse racing. Depth varies by sport but soccer is clearly the focus.
Bet builder for same-event multi-leg construction. Cash-out is available on selected bets. Live betting markets update during events.
The LiveScore app integration provides contextual data alongside betting markets: real-time scores, match stats, league tables, fixture lists, and historical results all linked to the betting markets for each event.
UK payment methods include debit card, PayPal, Apple Pay, Google Pay, Paysafecard, and bank transfer. UK regulation prohibits credit card deposits for gambling. Withdrawal processing typically 24 to 48 hours.
Responsible gambling tools are comprehensive and regulator-mandated: deposit limits, loss limits, time-out periods, self-exclusion (GAMSTOP in UK), reality checks.
If you're already a regular LiveScore app user, LiveScore Bet provides the smoothest integration between live-score tracking and betting in the UK/IE market. This is the single clearest reason to use the operator.
If you're a soccer-first bettor who appreciates modern app design and doesn't need the deepest possible market menu, LiveScore Bet works well for core Premier League and Champions League use cases.
If you're looking for a non-Flutter, non-Entain, non-Evoke challenger brand in your multi-account UK/IE rotation, LiveScore Group provides that structural independence.
LiveScore Bet is not the right primary pick if you want the sharpest pricing, the deepest market menu beyond soccer, or favorable treatment of winning users.
LiveScore Bet is displayed alongside every other licensed sportsbook available in your region on the live odds page. LiveScore Bet's price appears next to bet365, Paddy Power, William Hill, Ladbrokes, Coral, and other regional operators with the best-available price highlighted. LiveScore Bet rarely leads on main-market pricing but is competitive on promoted markets where Price Boosts enhance the effective price.
For users running a multi-book approach (covered in the line shopping guide), LiveScore Bet fits as a modern challenger account for soccer-first betting with LiveScore app convenience, alongside sharper operators for main-market pricing.
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This review is for informational purposes only and is not betting advice. Sportsbook regulations, product structure, regional availability, and commercial terms change over time; check LiveScore Bet directly for current offerings in your jurisdiction. Compare n' Bet may earn commissions from affiliate relationships with platforms reviewed on this site (see the methodology page for full disclosure). LiveScore, LiveScore Bet, LiveScore Group, and all related marks are the property of LiveScore Group. Compare n' Bet is an independent comparison platform and is not affiliated with, endorsed by, or sponsored by LiveScore Bet. Sports betting involves financial risk. If you or someone you know has a gambling problem, call 1-800-522-4700 (US) or visit begambleaware.org (UK) or ncpgambling.org.