Compare n' Bet™
Compare n' Bet™
Swedish casino-first brand founded in 2008, now under Evoke plc following the William Hill acquisition chain. Operates in UK and Nordic markets with sportsbook as a cross-sell to the flagship casino product.
This review is an independent editorial opinion based on publicly available information and industry reporting. It is not written by, endorsed by, or affiliated with Mr Green, Evoke plc, or its subsidiaries. See our methodology for our full review process.
Mr Green was founded in Sweden in 2008 with a casino-first positioning and a distinctive gentleman-gambler brand identity. The company was acquired by William Hill in 2019, and when William Hill's non-US operations were acquired by 888 Holdings (now Evoke plc) in 2022, Mr Green came along in that transaction. The brand currently operates across UK and Nordic markets with a casino-primary product and a sportsbook as cross-sell. The sportsbook is functional but clearly secondary to the casino focus, and the operator positions more for casino-first users who want some sports betting capability rather than the other way around.
Best for: Casino-first users in UK and Nordic markets, users who appreciate Mr Green's distinctive brand identity, Nordic market users looking for a regional casino specialist with sportsbook cross-sell.
Consider alternatives if: Sports betting is your primary interest (Unibet and sports-dedicated operators lead); you want the widest sportsbook market menu (Mr Green sportsbook depth trails dedicated sportsbooks); you want the sharpest pricing.
The distinctive brand identity is genuine and well-executed. Mr Green's gentleman-gambler visual style, consistent branding across all products, and the fictional Mr Green character create a recognizable identity that many operators lack. For users who respond to distinctive brand positioning, Mr Green stands out.
Casino product quality is strong. Extensive slot catalog, reasonable live dealer offerings, and table games with competitive selection. For casino-primary users, Mr Green has been a credible choice in Nordic and UK markets for over a decade.
Evoke plc parent scale provides operational infrastructure. Shared platform investment across Evoke brands (William Hill, 888, Mr Green) creates compliance, payments, and technology leverage that smaller standalone operators can't match.
Nordic heritage provides authentic regional market fit. Ice hockey and handball coverage reflect Scandinavian sporting culture, and the operator has mature presence in Sweden, Denmark, and Finland.
Promotional activity includes casino-focused reload bonuses, free spins offers, and some sportsbook promotions.
Sportsbook is a cross-sell rather than a focus. Market depth, prop variety, live betting, and overall sports product quality all trail sports-dedicated operators. Users who want sports as a primary offering will find the experience underwhelming compared to Unibet, bet365, or dedicated sportsbooks.
Pricing on main sports markets is rarely competitive. Mr Green prices recreational-friendly with an emphasis on casino cross-sell rather than sharp sportsbook pricing.
Product polish on sportsbook trails the leaders. The sports betting interface works but lacks the feature density and flow optimization of dedicated sportsbook operators.
Horse racing coverage is thin compared to UK-heritage operators like William Hill (the sister Evoke brand, which ironically offers much more racing depth).
Regional coverage is narrower than at multi-region operators. UK and Nordic countries are the primary markets.
Account limiting applies consistent with Evoke-wide patterns. Winning users should not expect preferential treatment.
Corporate history: William Hill's 2019 acquisition of Mr Green and Evoke plc's subsequent 2022 acquisition of William Hill's non-US business have created organizational complexity. Strategic priority for Mr Green within Evoke's portfolio is less clear than for the flagship William Hill brand.
Mr Green holds UK Gambling Commission licence and Nordic country-specific licences (Sweden's Spelinspektionen, Denmark's Spillemyndigheden, Finland under local framework). Selected EU markets operate under Malta Gaming Authority.
Age requirements follow jurisdictional standards (18+ across most markets). KYC and AML procedures follow each regulator's standards.
Soccer coverage spans Premier League, Championship, Champions League, Europa League, La Liga, Bundesliga, Serie A, Ligue 1, Allsvenskan, Superliga, Veikkausliiga, and major international competitions.
Ice hockey coverage includes NHL, SHL, Liiga, and international events.
Additional sports: tennis, handball, horse racing (limited), cricket, NFL, NBA, MLB, UFC, boxing, golf.
Bet builder for same-event multi-leg construction (limited). Cash-out on selected bets. Live betting markets exist but coverage is narrower than at sports-dedicated operators.
Payment methods vary by jurisdiction. UK includes debit card, PayPal, Apple Pay, Google Pay, Paysafecard, and bank transfer. Nordic markets include Trustly, Swish (Sweden), and local bank transfer options.
Responsible gambling tools are comprehensive: deposit limits, loss limits, time-out periods, self-exclusion (GAMSTOP in UK, Spelpaus in Sweden), reality checks.
If casino is your primary gaming interest and you appreciate the Mr Green brand identity, the casino product is mature and well-executed in UK and Nordic markets.
If you're a Nordic market user who values regional heritage and local product tailoring, Mr Green's Scandinavian origins translate to better regional fit than UK-only operators.
If you want an Evoke plc alternative to William Hill or 888Sport within the same corporate family, Mr Green provides brand variety under the same parent infrastructure.
Mr Green is not the right primary pick if sports betting is your main interest. Unibet, bet365, and dedicated sportsbooks all offer stronger sports products.
Mr Green is displayed alongside every other licensed sportsbook available in your region on the live odds page. Mr Green's price appears next to regional operators with the best-available price highlighted. Mr Green rarely leads on main-market pricing given the casino-primary positioning.
For users running a multi-book approach (covered in the line shopping guide), Mr Green fits as a casino-primary cross-sell account, rarely as a primary sportsbook choice.
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This review is for informational purposes only and is not betting advice. Sportsbook regulations, product structure, regional availability, and commercial terms change over time; check Mr Green directly for current offerings in your jurisdiction. Compare n' Bet may earn commissions from affiliate relationships with platforms reviewed on this site (see the methodology page for full disclosure). Mr Green and all related marks are the property of Evoke plc. Compare n' Bet is an independent comparison platform and is not affiliated with, endorsed by, or sponsored by Mr Green. Sports betting involves financial risk. If you or someone you know has a gambling problem, call 1-800-522-4700 (US) or visit begambleaware.org (UK) or ncpgambling.org.