Compare n' Bet™
Compare n' Bet™
Brisbane-founded Australian sportsbook that grew quickly through aggressive marketing before being acquired by Entain (then Ladbrokes Coral) in 2018. Now a core brand in Entain Australia's portfolio alongside Ladbrokes Australia.
This review is an independent editorial opinion based on publicly available information and industry reporting. It is not written by, endorsed by, or affiliated with Neds or Entain plc. See our methodology for our full review process.
Neds was founded in 2017 in Brisbane by Dean Shannon and grew rapidly through aggressive marketing and competitive promotions in the crowded Australian online sports betting market. Within 18 months of launch, the operator was acquired by Ladbrokes Coral (which became Entain) in 2018, integrating Neds into Entain's Australian portfolio alongside Ladbrokes Australia. Under Entain ownership, Neds has continued as a distinct brand with a sports-and-racing focus and slightly different market positioning than sister brand Ladbrokes AU. Product quality is solid and reflects Entain's platform investment. For Australian bettors looking for an alternative to Sportsbet with Entain infrastructure, Neds is a credible choice.
Best for: Australian bettors seeking an alternative to Sportsbet with corporate-backed infrastructure, racing-focused bettors who value the Neds branding, users who want an Entain Australia brand alongside or instead of Ladbrokes AU.
Consider alternatives if: You want the sharpest pricing (Betfair Exchange and specialists lead); you want operator independence (Entain ownership means corporate group patterns apply); you've been limited at Ladbrokes AU (similar patterns likely at Neds).
Entain corporate infrastructure provides platform investment. Shared technology across Entain Australia brands (Ladbrokes AU, Neds, bookmaker.com.au) creates operational scale with compliance, payments, and risk management at group level.
Racing coverage is strong. Horse racing across all Australian jurisdictions, plus greyhound and harness racing, gets comprehensive treatment with Best Tote/SP options and fixed-odds markets. For Australian racing-focused bettors, Neds is a credible option alongside TAB and Sportsbet.
Mobile app quality reflects Entain investment. The app works smoothly, bet slip handling is clean, and the overall UX sits in the upper-mid tier of Australian operators.
Distinct brand identity from Ladbrokes Australia. Within the Entain Australia portfolio, Neds positions slightly differently than Ladbrokes AU, with branding, marketing, and promotional tone that appeal to a somewhat different Australian bettor audience. This provides genuine choice within the same corporate family.
New Zealand availability extends beyond most Australian operators. While many AU sportsbooks don't have NZ licensing, Neds operates in New Zealand which provides regional coverage flexibility.
Promotional activity is consistent with AFL and NRL-focused offers, racing promos, and event-specific boosts during major Australian sporting events.
Pricing on main markets is rarely the sharpest. Neds prices recreational-friendly consistent with Entain Australia group patterns, meaning line-shopping users will typically find better prices at Betfair Exchange, BlueBet, or specialist operators.
Account limiting follows Entain group-wide patterns. Neds restricts winning users similarly to Ladbrokes AU and other Entain brands, which is meaningful for sharp bettors. The growth-era "come in and win" positioning that characterized the 2017 launch era does not survive under corporate ownership.
Product differentiation from Ladbrokes Australia is modest. Because both brands share Entain Australia infrastructure, the underlying product experiences are similar. Users choosing between the two are mostly choosing based on brand preference and specific promotional calendars rather than product distinction.
Regulatory scrutiny of Australian gambling marketing affects Neds alongside industry peers. Aggressive marketing practices that supported Neds' rapid growth have drawn scrutiny in Australia's tightening regulatory environment.
Non-Australian sports coverage is solid but unspectacular. International soccer, European sports, and US sports get reasonable treatment but depth trails multi-region UK operators.
Smaller market share means smaller promotional budget than Sportsbet (the AU market leader).
Neds is licensed by the Northern Territory Racing Commission under the standard Australian framework for online sports betting operators, serving residents across all Australian states through federal framework. New Zealand operations run under local regulatory framework.
Age requirement is 18+ in Australia and NZ. KYC and AML procedures follow Australian regulatory standards including mandatory BetStop national self-exclusion integration.
Horse racing coverage spans all Australian thoroughbred racing (metropolitan and country), harness, and greyhounds, plus international racing (UK, Irish, Hong Kong, Japanese, US selected).
AFL coverage: home and away season, finals, Brownlow Medal markets, premiership futures, team and player markets.
NRL coverage: home and away season, State of Origin, Dally M, finals, player markets.
Cricket: Big Bash League, international Test/ODI/T20, IPL, Sheffield Shield.
Additional sports: rugby union (Super Rugby, international), A-League soccer, international soccer (Premier League, Champions League), tennis, NBA, NFL, UFC, golf, boxing.
Same Race Multi and Same Game Multi for parlay construction. Cash-out available on qualifying bets. Live streaming on selected events.
Australian payment methods include debit card, PayPal, PayID, POLi, BPAY, bank transfer. Credit card deposits prohibited under Australian regulations.
Withdrawal processing typically same-day for PayPal and 1 to 3 business days for bank transfer.
Responsible gambling tools are comprehensive: deposit limits, loss limits, session time limits, self-exclusion (BetStop integration), reality checks.
If you're an Australian bettor who wants an alternative to Sportsbet but values Entain's corporate infrastructure, Neds provides that with a product that's solid but distinctive from Ladbrokes Australia.
If you follow horse racing actively and want competitive Australian racing coverage, Neds offers comprehensive thoroughbred, harness, and greyhound markets.
If you're a New Zealand bettor, Neds' NZ licensing extends access beyond most Australian operators who don't run in the NZ market.
If you maintain a multi-account AU rotation and want to split activity across Entain Australia brands for promotional variety, Neds and Ladbrokes AU provide that brand variety within the same platform family.
Neds is not the right primary pick if you want sharpest pricing, meaningful differentiation from Ladbrokes Australia, or tolerance of winning accounts.
Neds is displayed alongside every other licensed sportsbook available in Australia on the live odds page. Neds' price appears next to Sportsbet, TAB, BlueBet, Ladbrokes AU, and other Australian operators with the best-available price highlighted. Neds occasionally leads on specific markets where promotional boosts enhance pricing.
For Australian users running a multi-book approach (covered in the line shopping guide), Neds fits as a secondary Entain Australia account alongside Ladbrokes AU for promotional variety, with sharper operators and Betfair Exchange used for main-market pricing edge.
Sportsbet Review · Ladbrokes Review (sister Entain brand) · BlueBet Review · TAB Review · All sportsbook reviews
This review is for informational purposes only and is not betting advice. Sportsbook regulations, product structure, and commercial terms change over time; check Neds directly for current offerings. Compare n' Bet may earn commissions from affiliate relationships with platforms reviewed on this site (see the methodology page for full disclosure). Neds and all related marks are the property of Entain plc. Compare n' Bet is an independent comparison platform and is not affiliated with, endorsed by, or sponsored by Neds. Sports betting involves financial risk. If you or someone you know has a gambling problem, call 1-800-522-4700 (US), visit gamblinghelponline.org.au (Australia), or ncpgambling.org.