Compare n' Bet™

Novig Review

A peer-to-peer betting exchange operating in 22 US states. Users bet against each other rather than against a sportsbook, which eliminates the traditional house edge.

This review is an independent editorial opinion based on publicly available information and industry reporting. It is not written by, endorsed by, or affiliated with Novig or Novig Inc. See our methodology for our full review process.

Quick Verdict

Novig is a peer-to-peer betting exchange where users trade bets directly with each other instead of against a sportsbook. The exchange model eliminates the traditional 4 to 6 percent house edge (the vig) that sportsbooks build into their prices, which means sharp users can get meaningfully better effective pricing than at DraftKings or FanDuel. In exchange for that pricing advantage, Novig charges a commission on winning bets (typically around 2 percent). For bettors who are confident they can beat the closing line, Novig's exchange model is genuinely one of the most favorable pricing structures available in the US. For casual recreational bettors who don't track expected value, the benefit is less dramatic but still present.

Best for: Sharp bettors who care about pricing edge, users who understand market-making and order books, bettors who want to offer lines rather than just take lines, users looking to avoid sportsbook vig on main markets.
Consider alternatives if: You want deep prop menus, same-game parlays, live betting, or promotional activity (all thinner on exchanges than at traditional sportsbooks); you want guaranteed quick-fill execution on every bet (exchange orders may not fill immediately in less-liquid markets).

Parent Company
Novig Inc. (private, VC-backed)
Founded
2021 (Harvard-founded); launched in US states beginning 2023
Headquarters
New York, New York
Product Category
Peer-to-peer betting exchange (no house edge on lines, commission on wins)
Available In
DC, DE, FL, IA, IL, IN, KS, KY, MA, MD, ME, MO, NC, NH, NY, OH, OR, PA, VA, VT, WV, WY
Mobile Apps
iOS and Android
Commission Model
Small commission on winning bets (typical exchange structure)
Key Sports
NFL, NBA, MLB, NHL, college football, college basketball, soccer, UFC

What Novig does well

The exchange model is the core differentiator. At a traditional sportsbook, the house sets the price and builds in hold (typically 4 to 6 percent on main markets), which is guaranteed profit for the book over time. At Novig, users trade bets directly with each other at prices they negotiate through an order book, with Novig taking a small commission only on winning bets. For users who understand the math, the structural difference translates to meaningfully better pricing on the bets that get filled.

Users can both take and make lines. This is the big structural shift from traditional sportsbooks. You can either accept the best price currently offered (like taking a market order) or post your own price and wait for another user to take it (like placing a limit order). For users who have a view on what fair pricing should be, this creates the opportunity to bet at prices you define, not prices the house dictates.

No account limiting for winning users. This is arguably the most important practical difference. At every traditional sportsbook, users who consistently win get limited or banned. At Novig, because you're betting against other users rather than the house, there's no incentive for the platform to restrict winning customers. For sharp bettors who have had accounts limited at DraftKings, FanDuel, BetMGM, and others, Novig can be one of the few places to continue betting at meaningful volume.

State coverage is broader than you'd expect for an exchange. Novig operates in 22 states as of this review, which is strong for a newer operator and broader than some traditional regional sportsbooks. State-by-state regulatory work has been meaningful and continues to expand.

The mobile app is clean and well-designed for the exchange model. Order books are visible, pending orders are clearly managed, and the UX doesn't feel unnecessarily complex despite handling exchange-style functionality. For users new to exchange betting, Novig's app is probably the easiest entry point available.

Where Novig falls short

Liquidity varies significantly by market. On popular NFL and NBA main markets during prime time, execution is fast and spreads are competitive. On smaller markets (lower-tier college games, niche props, secondary soccer leagues), liquidity can be thin enough that orders sit unfilled or fill at less competitive prices. For users who bet across a wide range of markets, thin-liquidity segments are a real constraint.

Market depth is narrower than at traditional sportsbooks. Novig focuses on main markets (moneyline, spread, total) and some key props. Same-game parlays aren't supported in the traditional builder format. Alternate line depth is limited. Live betting functionality is present but thinner than at dedicated live-betting operators. For users who build complex bet structures, Novig feels product-light compared to DraftKings or FanDuel.

The exchange mental model has a learning curve. Users coming from traditional sportsbooks need to adjust to thinking about order books, maker vs. taker pricing, and commission on wins rather than hold in the line. This isn't a blocker for most users but requires some adjustment.

Promotional activity is much smaller than at traditional sportsbooks. Welcome bonuses exist but are smaller than at DraftKings or FanDuel, and ongoing promos are less frequent. Novig's user proposition is structural pricing advantage, not promo activity. Users who value constant promo engagement will find the calendar quiet.

The commission on winning bets is a genuine cost even though it's smaller than traditional hold. For users who don't have an edge over closing lines, the commission adds up and can make the net result similar to traditional sportsbook hold. The pricing advantage only materializes when you're consistently betting closer to fair value than the market.

Legal framework and state availability

Novig operates under state sports betting licensing in each US state where available. The legal framework is similar to traditional sportsbooks (state gaming commission oversight) but the product structure is peer-to-peer rather than house-banked. The Compare n' Bet platform shows Novig available in 22 states: District of Columbia, Delaware, Florida, Iowa, Illinois, Indiana, Kansas, Kentucky, Massachusetts, Maryland, Maine, Missouri, North Carolina, New Hampshire, New York, Ohio, Oregon, Pennsylvania, Virginia, Vermont, West Virginia, and Wyoming.

Expansion to additional states continues as Novig obtains licenses. State-level licensing timelines vary, so coverage will likely grow over time.

Age requirement is 21+ in most states (verify per state) with KYC verification at signup and at various deposit/withdrawal thresholds. User funds are held in segregated accounts.

The product: exchange mechanics, markets, order book

Order book trading is the core mechanic. For each market, the app shows the best available prices on each side along with available depth. Users can either take the best available price (immediate execution if liquidity is there) or post their own price at a different level and wait for someone to take the other side.

Markets available include standard US sports: NFL, NBA, MLB, NHL, college football, college basketball, WNBA, MLS, major European soccer, UFC, and some tennis and golf coverage. Moneylines, spreads, and totals are the primary bet types. Some player props are available, though depth lags traditional sportsbooks.

Cash-out functionality exists through the order book. Rather than a sportsbook offering a cash-out price based on its own hold calculation, Novig users can offer positions for sale to other users at market-determined prices. This is structurally closer to how futures exchanges work than traditional sportsbook cash-out.

Commission is charged on winning bets only, typically around 2 percent. Losing bets pay no commission beyond the lost stake.

Deposits, withdrawals, and fees

Deposits accept credit/debit card, ACH, PayPal, and Apple Pay in most states. Processing is reasonably fast, typically same-day for PayPal/cards and 1 to 2 days for ACH.

Withdrawals typically process to PayPal same-day to 24 hours and to ACH within 1 to 3 business days. First withdrawal triggers identity verification.

Beyond commission on winning bets, there are no additional fees for standard activity. Cash-out orders may have small spread costs depending on market depth.

Who Novig is best for

If you've been limited or banned at traditional sportsbooks for consistent winning, Novig is one of the few places in the US where you can continue to bet at meaningful volume without being throttled. The peer-to-peer structure means the platform has no reason to restrict winning users.

If you understand expected value math and closing line value, Novig's commission-based pricing structure is meaningfully better than sportsbook hold on main markets. Users who track CLV (covered in our CLV guide) will see the pricing edge clearly.

If you want to make lines rather than just take lines, Novig gives you that functionality. Posting limit orders at prices you think are fair can be a useful discipline for users who want to bet more systematically.

If you bet mostly main markets in NFL and NBA during prime time, Novig's liquidity is there and the pricing advantage will materialize. For users whose bet profile matches this pattern, Novig can be a primary book.

Novig is not the right pick if you want the deepest prop menus, same-game parlays, the most aggressive live betting, or constant promo activity. Traditional sportsbooks lead on all of those dimensions.

How Compare n' Bet displays Novig odds

Novig is displayed alongside every other licensed sportsbook available in your region on the live odds page. For users in Novig states, the exchange's best-available prices appear next to DraftKings, FanDuel, BetMGM, and other operators with the best-available price highlighted. Because exchange prices often beat sportsbook hold on main markets, Novig frequently appears as the best-available price on NFL moneylines, NBA spreads, and similar liquid markets during prime-time games.

For users running a multi-book approach (covered in the line shopping guide), Novig fits as a primary book for users who can consistently bet the main markets where its liquidity is strong, with traditional sportsbooks used for prop depth and promo activity.

Related reading

Kalshi Review · Line shopping guide · Closing line value · DraftKings Sportsbook Review · All sportsbook reviews

This review is for informational purposes only and is not betting advice. Exchange product structure, commission rates, state availability, and commercial terms change over time; check Novig directly for current offerings in your state. Compare n' Bet may earn commissions from affiliate relationships with platforms reviewed on this site (see the methodology page for full disclosure). Novig and all related marks are the property of Novig Inc. Compare n' Bet is an independent comparison platform and is not affiliated with, endorsed by, or sponsored by Novig. Sports betting involves financial risk. If you or someone you know has a gambling problem, call 1-800-522-4700 or visit ncpgambling.org.